Business Storytelling, érase una vez

 

Érase una vez una profesional altamente cualificada, enfrascada en la preparación de una presentación muy importante para su empresa. Se sentía confundida y saturada. Quería explicar tantas cosas. Tenía tanta información. Y el tiempo para la exposición era limitado. Quería hablar de la misión y visión de su compañía, su estrategia, su historia, sus resultados, destacar sus clientela más importante, etc. Además, quería remarcar las bondades de su producto: sus ventajas, su valor añadido, preciomejoras... Sabía que su producto era bueno, pero no sabía cómo expresarlo. Quería contarlo todo, pero no sabía cómo estructurarlo para contarlo de una manera lógica y coherente, sin abrumar y sobrecargar de información a su clientela.

“¡Si pudiera expresarme de una manera lógica y conectar con el cliente!”, pensó. “Si pudiera encontrar la forma de explicarlo que me haga cerrar la venta…” 

Y entonces, vio el anuncio del curso de Business Storytelling, en inglés, por primera vez en Bilbao. Había oído hablar del Storytelling, y tenía curiosidad por saber cómo le podía ayudar. Y ahora que tenía esta importante presentación en inglés, era la oportunidad que andaba buscando. En este curso aprendió a presentar su mensaje de una manera natural que conectaba emocionalmente con la otra persona, utilizando técnicas de la narrativa aplicadas a los negocios. Aprendió a estructurar todas las piezas del puzzle aparentemente inconexas, de una manera convincente y atractivas. 

Inscríbete al curso de “Business Storytelling” para aprender cómo estructurar tus presentaciones de una manera coherente y cautivadora, de forma que quien te escuche te recuerde.

Inscripciones: info@coachingfactory.es

Más información (días y precios)aquí

Lugar: ICAZA CoLaborAndo, Alameda Mazarredo, 47)

Resumen

¿Tienes problemas para estructurar tus presentaciones? ¿Te resulta difícil conectar con tu audiencia? ¿Te gustaría saber cómo expresarte de manera natural y fluida?

Entonces, ven al curso de “Business Storytelling” y descubre cómo ciertas características de la narrativa se pueden aplicar a las presentaciones profesionales y a las ventas. Tu discurso sonará claro, lógico y estructurado, a la vez que conectas emocionalmente con tu audiencia.

———BENEFICIOS————–

APRENDERÁS CÓMO:

– contar tu mensaje de una manera más clara,
– conectar emocionalmente con tu audiencia,
– identificar las principales ideas y estructurar el discurso en base a ellas,
– recordar tus notas fácilmente, y
– sentirte satisfech0/a por la calidad de tu presentación.

Inscripciones y para + información: info@coachingfactory.es

Profesor

Roel Vermeulen, belga afincado en Bilbao, acepta entusiasmado este nuevo reto propuesto por Coaching Factory. Su pasión, la enseñanza y la tecnología. Emprendedor, creativo, profesor de inglés y actor, nos hará fácil adaptar las técnicas de las buenas historias al plano profesional. Y el inglés no será un obstáculo. Por primera vez en Bilbao, Business Storytelling in English.

 “My passion hROEL-Vermeulen-Business-Storytellingas forever been teaching. I’ve had a keen interest since I was 6, and started teaching my first courses at the age of 20 when joining JCI (Junior Chamber International), an international organization dedicated to improving leadership qualities in society. There, I’ve taught courses in Mind Mapping, Public Speaking, Powerpoint for presentations. I’ve received several Train the Trainer courses, and have more than 10 years experience teaching English to businesses in Bilbao. I also used to organize events called Petxa Kutxa (=short format presentations) in Bilbao, an event for people to practice their public speaking skills for free in cooperation with Caja Navarra”.

Conoce a Roel Vermeulen, storyteller

Roel Vermeulen, belga afincado en Bilbao, acepta entusiasmado este nuevo reto propuesto por Coaching Factory. Liderar el primer curso en inglés sobre Business Storytelling. Su pasión, la enseñanza. Emprendedor, creativo, profesor de inglés y actor, nos hará fácil adaptar las técnicas de las buenas historias al plano profesional. Por primera vez en Bilbao, Business Storytelling.

Conócele mejor a través de esta entrevista.

Más información sobre el curso: http://www.coachingfactory.es/business-storytelling/

*Interest, knowledge, experience*

My passion has forever been teaching. I’ve had a keen interest since I was 6, and started teaching my first courses at the age of 20 when joining JCI (Junior Chamber International), an international organization dedicated to improving leadership qualities in society. There, I’ve taught courses in Mind Mapping, Public Speaking, Powerpoint for presentations. I’ve received several Train the Trainer courses, and have more than 10 years experience teaching English to businesses in Bilbao. I also used to organize events called Petxa Kutxa (=short format  presentations) in Bilbao, an event for people to practice their public speaking skills for free in cooperation with Caja Navarra.

*¿Qué parte de la oratoria sabes enriquecer?*

Public speaking is a combination of verbal and non-verbal communication. The Business Storytelling course aims to improve the structuring of the verbal part, which in turn will make the non-verbal emotional part stronger. It aims to bring emotion to the equation.

*¿Qué valor quieres aportar?*
It’s important to connect with your audience through a well-structured and motivational message. A well-told story is more than the sum of its sentences.

*¿Qué experiencia tienes en ese campo?* 

I’ve taught this course at JCI (Junior Chamber International), in 2 courses with Lan Ekintza and in several personal consulting jobs for Barakaldo’s city council.

*¿Cómo has imaginado el taller?*

The workshop is an very interactive exploration of how stories are structured. We’ll start with some examples of how stories are told in advertising, analyzing their structure. Then, we’ll see the theory behind it all, and finally we’ll apply the theory to some use cases and create some presentations about subjects that are of interest to the students.

*¿Qué buscas en Coaching Factory?*

I love spreading the word about how to good story telling can improve presentations. And if Coaching Factory can help with this, I would be delighted to help out.

Business Storytelling, once upon a time

Once upon a time, there was a man. He was working on a presentation for his business for the following day. But he was confused. He wanted to explain so many things, so much information, and all of it seemed important. He wanted to speak about his company’s mission, its vision, strategy, slogan, history, results, its most important clients, etc. And he wanted to say so many things about his product too: its advantages, its differentiating factors, price, product details, improvements, and so on. He knew his product was good, but he just couldn’t get it across. He wanted to say so many things, but he couldn’t find a way to structure it all in a logical and coherent way, while not overloading his client with  information either.

“If only there was a simple way that could logically and emotionally connect it all”, he thought. “If I could just create this thread that my client could follow and that would lead him to close the deal.”

And then it came to him. It was actually quite simple. He’d heard about it before; a natural way to convey a message; a way that emotionally connects with the listener. “Business storytelling”, i.e. using and applying techniques from narration to business, to structure apparently unrelated information and present it in a convincing and engaging way.

And that’s where this story really began. He started a quest to learn as much as he could about this wonderful new way of presenting. And I’d like to tell you more about it, if you’re up for it.

Sign up for the course “Business Storytelling” to learn how to structure a presentation in a coherent and motivating way in English; in a way that will make your audience feel and remember.

Sign up: info@coachingfactory.es

More information (dates and prices): here

Place: ICAZA CoLaborAndo, Alameda Mazarredo, 47)

Abstract

Are you having problems structuring your presentation? Are you finding it difficult to make it engaging? Would you like to know how to tell things naturally, as if it were a story flowing throughout your presentation?

Then, come to our “Business Storytelling” course and discover how certain concepts from narration can be applied to a business setting. It will let you convey your message clearly, logically and structured, while at the same time emotionally connecting with your audience.

——— ADVANTAGES ————–

You’ll learn how to:

– tell your message more clearly,
– emotionally connect with your audience,
– detect the most important things and how to structure around them,
– remember your notes easily, and
– feel good about your presentation’s quality.

Sign up: info@coachingfactory.es

Teacher

Roel Vermeulen, belga afincado en Bilbao, acepta entusiasmado este nuevo reto propuesto por Coaching Factory. Su pasión, la enseñanza. Emprendedor, creativo, profesor de inglés y actor, nos hará fácil adaptar las técnicas de las buenas historias al plano profesional. Y el inglés no será un obstáculo. Por primera vez en Bilbao, Business Storytelling in English.

 “My passion hROEL-Vermeulen-Business-Storytellingas forever been teaching. I’ve had a keen interest since I was 6, and started teaching my first courses at the age of 20 when joining JCI (Junior Chamber International), an international organization dedicated to improving leadership qualities in society. There, I’ve taught courses in Mind Mapping, Public Speaking, Powerpoint for presentations. I’ve received several Train the Trainer courses, and have more than 10 years experience teaching English to businesses in Bilbao. I also used to organize events called Petxa Kutxa (=short format presentations) in Bilbao, an event for people to practice their public speaking skills for free in cooperation with Caja Navarra”.